Are you looking for principles that will skyrocket the effectiveness of your startup’s advertising? No startup brand has grown to profitable levels without effective advertising. You can only rely on word-of-mouth advertising for so long before your level of demand begins to plateau. For this reason, it is important to maximize your advertising potential by crafting a sensible, successful marketing plan.
Renowned business executive Kye Giscombe has successfully leveraged the power of advertising to build startups such as Cosmo Horizon and Contact Sports, Inc. from the ground up. Today, he applies the principles he learned from managing these startups in his role as Director of Operations for the law firm Estate Law Center. Kye Giscombe advises, “In your business’s early days, you have to work out how to get the most mileage out of your advertisements on a limited marketing budget. You’ll run out of time and money trying to appeal to as large an audience as possible, so you should understand your target demographic and target your advertising specifically to them.”
Kye Giscombe continues, “Defining a target demographic is not as simple as simply understanding the age range, economic level, and educational background of your customers. You have to understand your target audience on a deeper level, knowing their values, desires, interests, and common habits. Once you know what your potential customers value, you can tailor your marketing accordingly.”
Targeted marketing is not just about writing messages that will appeal to a specific group of people. It is also about placing messages where you know they will see them. This means leaving flyers or advertisements at places they frequently visit and making sure they see digital advertisements during relevant online searches. Services such as Google AdWords and marketing strategies such as search engine optimization (SEO) can help with this task.